The best person to market your product is you. If you rely on anyone else, you will fail. You can hire others to do the grunt work, but you personally better be involved in the overall concept and direction.
There are dozens of ways to get an email list, the easiest and most risky of which is buying it from a list company like infoUSA (whom I would NEVER use again ... too expensive). But I don't buy email lists, so I don't have a recommendation of who to use.
I don't know your product, but I can assure you there are thousands of ways to market it. Ask again and be more specific.
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